You can control the auction house in WoW fairly easily if you know the formula for success. This formula applies to pretty much any virtual economy, in WoW or any other MMO, and can be used for total domination once you have the resources to do so. The steps are below:
1. Identify the niche you want to control, and the most profitable item within it. This is well and truly server dependent, and will require you to monitor your niche for a week or so to judge what is worth controlling and what isnt. I could write a whole guide on how to judge liquidity in the Auction House but its a bit beyond the scope of this guide.
2. Once you’ve located your item, get together enough gold to buy it out and to lock any competitors out of that niche by buying them out.
3. Relist the item in small quantities, creating the illusion of scarcity and driving people’s desire to buy while simultaneously inflating the price of the item for increased profits.
4. Collect your gold out of the mailbox.
If you’ve been smart about choosing your niche, then you’re pretty much done at this point. If you had to start things off small, you can start to scale it up by either expanding your niche or going into another one, depending on which is more profitable, and you can keep on scaling up until the next step is to buy a new account just so you can have more gold mules.
If this is less of a daily thing for you and more of a weekly thing, I would recommend putting your items up for 48 hours starting on Saturday morning, and buying out items on Sunday evening after the weekend crowd lists their items at the substantially lower weekday prices. This pattern may vary depending on your server, however.
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