Halo 3 Free Trial
The marketing of Halo 3 was wildly anticipated, as the game was the third in the original three-part series of the Halo videos. As a result, the Halo 3 trial download was one of the most frequently downloaded video game demos in the history of the Xbox 360. But what many people don’t remember is that the Halo 3 trial download went on to make another game ie Crackdown.
What does the Halo 3 demo download have to do with any another video game? Well, it has a lot to do with the sale and promotional work for a game that was originally planned for release on the Xbox system. Microsoft had become concerned that Crackdown wouldn’t sell well.
Therefore, they employed a marketing tactic, the one of bundling Crackdown with an access code for the Halo 3 trial download. And it worked a treat because Crackdown sold 1.5 million copies within the first half year of its release. Those aren’t Halo 3 numbers, which sold 8.1 million units in slightly over a year, but for a lesser well-known game that’s absolutely terrific.
Microsoft had turned to the Halo 3 trial download tactic because of poor reports about the game from the play testers. They found the nonlinear nature of the game off-putting, often leaving them asking themselves what they were meant to be doing next.
Because of this, the powers that be thought that something had to be done or the game would be a loser. It may seem dodgy practice at first to attempt to force sales of a game that’s expected to be unpopular, but in retrospect people like the game and it was a good thing that they were able to get the chance to play it.
In Crackdown, and that includes the version bundled with the Halo 3 trial download, people play the role of an agent who is assigned to defeat the kingpins or leaders of different gangs. To do this they use some superhuman powers such as super strength and super fitness. In order to obtain these powers, players have to accumulate experience by beating enemies who then release experience orbs. The clever idea in the system was that the sort of orbs released was reliant on the method in which the agent killed the enemy. For example, a firearms orb appears if the enemy was wiped out with a gun.
So, although at first sight this game bundled with the Halo 3 free download seems to be nothing but a veiled marketing trick, in reality, it exposed gamers to an exciting new gameplay experience.
If you like Halo 3 and are interested in finding out more about it, why not go over to Halo 3 Info on our web site called Halo 3 Insider Secrets
